Archive for the ‘Branding’ Category

How to Establish Your Personal Brand

Thursday, November 20th, 2008

Here's a secret that most people don't tell you: you already have a personal brand. We all do. It's what our mothers used to call "first impressions," that lasting perception people have of you after just a brief meeting. You refine that personal brand every day even if you're not trying: ...

What does your personal brand have in common with a can of Coke?

Sunday, November 9th, 2008

One of the biggest misconceptions I think people have about personal branding is that you don't have a personal brand until you create it. Perhaps these people are way too into existentialism, but if you exist you already have a personal brand. That brand is reflected in every interaction you ...